8 Ways to Build Trust in Business

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By Brian French
Internet Networker
Brian@EstateSettlement.com
www.EstateSettlement.com
All Copyrights apply 2009 Estate Settlement LLC  

#1 Know the Prize  

• Take business relationships personal (it’s not your company’s relationship, it’s yours).
• Your objective is to establish a lasting business friendship. (In that order)

Your #1 goal is to understand your business friends, 2 issues;

• Their fears and concerns
• Their dreams and aspirations

• The bigger the issues the better (They need not be strictly about business.)
• Execute a process to address fears and dreams

#2 Build Rapport

• Let them tell you their “life story”. Ask them “how they started in business?”
• Constantly improve your communication skills; use every word wisely and precisely. (but first, shut up)
• How to be a good listener? (don’t interrupt)
• Always make sure you understand what the other person said
• Use the mirror back technique; “Let me make sure that I've understood what you just said. It sounded to me that you want to..."

#3 Find Areas of Agreement

• Let them know in a subtle way that you are an “inside baseball” player service provider: I don’t know you, but I do know about you.
• “My other clients have told me that they are concerned with X or that their greatest opportunity is Y” Does that sound like you?

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